Buffer
Plan and schedule your social media content across all platforms in one place
Problems It Solves
- Managing multiple social accounts is overwhelming
- Posting at optimal times across time zones
- Running out of content ideas
- No visibility into what's working
Who Is It For?
Perfect for:
Small businesses and marketers who need simple social media scheduling
Not ideal for:
Large enterprises needing advanced features or community management
Key Features
Multi-platform scheduling
Post to Facebook, Twitter, LinkedIn, Instagram from one place
Content calendar
Visual calendar to plan your content
Analytics & reports
See what's working with performance data
Team collaboration
Work together on social content
What is Buffer?
Buffer is a social media management tool that lets you schedule posts across multiple platforms, track performance, and plan your content calendar. It simplifies social media by putting everything in one place.
Who is it for?
Perfect for:
- Small businesses managing social media
- Marketing teams coordinating content
- Social media managers handling multiple accounts
- Content creators planning posts in advance
Not ideal for:
- Large enterprises with complex workflows
- Teams needing advanced community management
- Agencies managing many client accounts
Common Use Cases
Content Scheduling
Plan and schedule a week's worth of social posts in one sitting. Buffer posts them automatically at optimal times.
Multi-Platform Management
Manage Facebook, Twitter, Instagram, and LinkedIn without switching between apps.
Performance Tracking
See which posts perform best and adjust your strategy based on real data.
How Much Does It Cost?
Free for up to 3 social channels. Paid plans start at $6/month for more channels and features. Most small businesses pay $12-30/month.
Getting Started
- Connect accounts - Link your social media profiles
- Create posts - Write content and upload images
- Schedule - Choose when to post or use suggested times
- Track results - Check analytics to see what works
- Refine strategy - Improve based on performance data