What is Domo?

Domo is a cloud-based business intelligence platform designed to connect all your company's data sources and make that data accessible to everyone in the organization. Think of it as a central command center for your business data.

Unlike traditional BI tools that focus mainly on creating reports, Domo emphasizes real-time data integration, mobile access, and collaboration. It's built for the modern cloud era where data lives in dozens of different SaaS tools, databases, and spreadsheets.

The platform is known for its executive-friendly mobile apps and ability to bring together data from sales, marketing, finance, operations, and other departments into unified dashboards.

Who is it for?

Perfect for:

• Mid-size to large companies (100+ employees)
• Organizations with data spread across many cloud tools
• Executive teams who need mobile-first analytics
• Companies wanting to build a data-driven culture
• IT teams tired of managing data integration pipelines

Not ideal for:

• Small startups or businesses under 50 people (cost-prohibitive)
• Teams with simple reporting needs (Power BI or Looker Studio are cheaper)
• Companies wanting full data control on-premise (it's cloud-only)
• Teams with very limited budgets

Common Use Cases

Executive Dashboard

Give C-level executives a complete view of business health on their phones. Track revenue, customer metrics, operational KPIs, and financial performance in real-time.

Sales Operations

Combine data from Salesforce, marketing automation, support tickets, and product usage to understand the complete customer journey and forecast revenue.

Marketing Performance

Unify data from Google Analytics, ad platforms, social media, email marketing, and CRM to calculate true marketing ROI across all channels.

Financial Consolidation

Pull data from accounting systems, bank feeds, procurement tools, and departmental spreadsheets to create real-time financial dashboards and forecasts.

How Much Does It Cost?

Domo uses custom pricing based on your company size, number of users, data volume, and features needed. Most companies can expect:

Small teams (10-25 users): Around $750-1,500/month Mid-size (50-100 users): Typically $2,000-5,000/month Enterprise (100+ users): $5,000-20,000+/month

Unlike tools with per-user pricing, Domo often charges based on "data rows" or "compute credits", which can get expensive as your data grows.

Important: You'll need to contact their sales team for a quote - there's no self-service pricing. Be prepared for a sales process with demos and negotiations.

Getting Started

1. Contact Domo sales - Request a demo and discuss your use case
2. Free trial period - Most get 30-day trial to test with real data
3. Connect data sources - Use pre-built connectors to link your tools
4. Build or use pre-built apps - Choose from marketplace or create custom dashboards
5. Roll out to teams - Invite users and create role-based access

Tips for Success

• Start with pre-built apps: Domo's App Marketplace has templates for common use cases - don't build from scratch
• Assign data champions: Have someone in each department manage their team's dashboards
• Use mobile as primary: Domo shines on mobile - encourage executives to check daily on their phones
• Set up alerts first: Configure threshold alerts so you don't need to check dashboards constantly
• Leverage Domo University: Free training courses help teams get up to speed faster

Domo vs. Alternatives

vs. Tableau: Domo is easier to use and better at data integration but less powerful for complex visualizations. Tableau is better for analysts, Domo for executives.

vs. Power BI: Power BI is much cheaper ($10 vs $30+ per user) and better for Microsoft shops. Domo is better for real-time cloud data integration and mobile.

vs. Looker: Looker is more developer-friendly and better for custom data modeling. Domo is more business-user-friendly with pre-built connectors.

Common Questions

Q: How much does it really cost? A: Expect $30-100+ per user/month depending on tier and volume. Total cost often $10K-100K+ annually for most companies.

Q: Can I try it without talking to sales? A: No - Domo requires going through their sales process for trials and pricing.

Q: Is my data secure in the cloud? A: Yes - Domo has SOC 2, HIPAA, and other certifications. Enterprise plans include advanced security features.

Q: Do I need technical skills? A: Business users can build dashboards, but you may need IT help for complex data transformations.

Q: What's the contract term? A: Usually 1-year minimum contracts, with discounts for multi-year commitments.